In what way can standards serve businesses when selling products abroad?

Standards play a crucial role in international trade and can significantly enhance the clarity of product usage for customers. When businesses sell products abroad, the use of established standards helps to provide clear guidelines on how the product should be used, ensuring that customers understand its applications and benefits. This promotes consumer confidence and can lead to increased sales, as customers are more likely to purchase products that come with clear instructions and specifications consistent with recognized standards.

By communicating product usage through standardized information, businesses can also reduce customer confusion about how to properly utilize the product, which further improves the overall customer experience. This is particularly important in international markets where cultural and regulatory differences may affect how products are perceived and used. In essence, well-defined standards help in creating a clearer connection between product features and their applicable uses, thereby fostering trust and credibility in the market.