What are common goals of promotional activities?

Promotional activities serve several essential goals within marketing strategies, and one major aim is to increase awareness and build brand loyalty. By enhancing brand awareness, companies ensure that potential customers recognize and remember their brand amidst competitors. This recognition can lead to trust and credibility, forming a vital foundation for maintaining brand loyalty. Brand loyalty is crucial, as it encourages repeat purchases, referrals, and positive word-of-mouth, ultimately contributing to a company's long-term success.

Increasing awareness involves various strategies such as advertising, public relations, and social media outreach that help communicate messages to target audiences effectively. Building brand loyalty often involves engaging with customers, providing excellent customer service, and creating emotional connections through storytelling and meaningful marketing communications. The other options do not encompass the full spectrum of what promotional activities aim to achieve, as they are either too narrow in focus or limit the broader objectives of marketing.