What could be a potential outcome of pursuing an inappropriate product mix?

Pursuing an inappropriate product mix can lead to a loss of market interest among consumers. This occurs when the products offered by a business do not align with market demands or customer preferences. If a company focuses on products that a target audience does not want or find relevant, it risks alienating existing customers and failing to attract new ones.

When a product line is mismatched with consumer needs, it can result in poor sales performance and diminish the overall perception of the brand. Furthermore, customers may become disinterested in the brand, leading them to seek alternatives that better fit their expectations and desires. This reduction in engagement and interest can ultimately harm the company’s market position and hinder growth opportunities.

In contrast, a more appropriate product mix that aligns with customer expectations can lead to increased loyalty, enhanced brand performance, and greater market penetration, as it more accurately meets the needs and wants of the target audience.