What distinguishes product promotion from institutional promotion?

Product promotion specifically emphasizes the marketing and sale of individual products or services. Its primary goal is to convince customers to purchase a particular item by highlighting its features, benefits, uses, and competitive advantages. This approach is often tied to specific campaigns or promotional strategies that revolve around individual products, making it very targeted and product-specific.

On the other hand, institutional promotion aims to improve the overall image and reputation of a company as a whole rather than focusing on individual products. This type of promotion seeks to establish a positive connection between the company and its various stakeholders, including customers, investors, and the community. It often addresses brand identity, corporate social responsibility, and long-term value propositions rather than the immediate benefits of specific products.

The distinction lies in the focus: product promotion is concerned with direct sales of products, while institutional promotion is about enhancing the broader perception of the company itself.