What do we call data that has previously been collected for another purpose?

The term refers to data that has been collected by someone else for a different purpose and is now being utilized for a new research initiative. This type of data is valuable for various reasons, including saving time and resources, as researchers can leverage previously gathered insights to inform their current studies. Secondary information can help identify trends, benchmark against competitors, or analyze market conditions without the need for new data collection.

By using secondary information, companies can gain a deeper understanding of market dynamics that have been established, making it easier to build upon existing knowledge rather than starting from scratch. This process can enhance efficiency, promote accuracy in analysis, and lead to more informed decision-making. On the other hand, primary information refers to data collected directly for a specific research project, and market insights typically encapsulate knowledge gained through research, which may involve both primary and secondary sources. External data is a broader term that can include various types of data sourced outside the organization but might not specifically refer to previously collected data for another purpose.