What does product line depth refer to?

Product line depth specifically pertains to the range of products that fall under a single product line. This depth indicates how many variations or versions of a product are available within that line, such as different sizes, colors, or models. For instance, if a company offers a line of skincare products, the depth would reflect how many specific types of skincare items are included, such as cleansers, moisturizers, and serums, all of which serve different purposes but are under the same skincare umbrella.

Focusing on product line depth allows businesses to cater to various consumer preferences and needs, providing customers with a more extensive selection while also enabling companies to target niche markets. By understanding and managing product line depth, companies can strategically position themselves in competitive environments, offering enough variety to appeal to diverse customer segments without overwhelming them with too many choices.

On the other hand, the number of product lines offered relates to the breadth of the product assortment rather than the depth, while total sales volume pertains to performance metrics and doesn't reflect the variety within the line. The marketing strategy is more about how a product line is presented and sold, rather than the inventory and diversity within a specific line.