What is a notable disadvantage of positioning strategy?

A notable disadvantage of a positioning strategy is that it can lead to confusion if not executed clearly. Effective positioning relies on a well-defined and distinct message about a brand or product that resonates with the target audience. If the positioning is unclear, ambiguous, or inconsistent, it can cause misunderstandings among consumers regarding what the brand stands for or what it offers. This confusion can dilute the brand's identity and make it difficult for consumers to differentiate it from competitors, ultimately affecting brand loyalty and market share.

In contrast, the other options reflect more of the advantages associated with effective positioning. Increasing customer engagement, enhancing product visibility, and improving sales efficiency are outcomes that can arise from a well-crafted positioning strategy, so they do not highlight any disadvantages. The potential for confusion serves as a critical reminder of the importance of clarity and consistency in any marketing effort.