What is a primary reason for implementing an expansion product-mix strategy?

Implementing an expansion product-mix strategy primarily aims to capture new markets. This strategic approach involves introducing new products or variations of existing products to reach different consumer segments or geographical areas. By diversifying the product offerings, a company can appeal to a broader audience, which can lead to increased sales and market share. This is especially crucial in a competitive environment, where satisfying varying customer preferences and addressing untapped markets can be key to sustained growth.

The other options do not align with the fundamental goals of a product-mix expansion strategy. Minimizing brand presence contradicts the intention of enhancing brand visibility and recognition. Increasing employee workloads does not inherently benefit the strategy; rather, an effective expansion should ideally streamline operations. Narrowing product focus limits market opportunities, which is the opposite of what an expansion strategy endeavors to achieve. Overall, capturing new markets is essential for a company looking to grow and adapt to shifting consumer demands.