What is the primary benefit of a short product mix?

The primary benefit of a short product mix is simplified inventory management. When a company offers a limited number of products, it becomes much easier to manage stock levels, track sales, and streamline ordering processes. Simplifying the product mix means that there are fewer variations and skew numbers to monitor, which can lead to reduced costs associated with storage, handling, and logistics.

With fewer products, companies can avoid the complications that arise from overstocking or having too many different items that do not sell as well. This efficiency in inventory management allows businesses to respond more quickly to changes in consumer demand and reduce the risks of obsolescence or markdowns on unsold products.

In contrast, while increased brand awareness and broader consumer appeal may be benefits that arise from certain marketing strategies, they are not direct outcomes of having a short product mix. Additionally, higher product costs typically arise from maintaining a wider product assortment, making this not aligning with the advantages of a concise product selection.