What is the primary purpose of marketing according to the content provided?

The primary purpose of marketing is to align products with customer needs. This perspective emphasizes the importance of understanding consumer preferences, behaviors, and trends in order to create offerings that are not only desirable but also fulfilling for the target audience. By focusing on customer needs, businesses can develop products and services that effectively meet those needs, leading to greater customer satisfaction and loyalty. This approach fosters a productive relationship between the company and its customers, ultimately driving success in the market.

While increasing company profits, developing new technologies, and enhancing advertising effectiveness are certainly important aspects of a business's strategy, they are secondary to the core principle of ensuring that products resonate with consumers. When businesses prioritize aligning their offerings with what customers truly want, profit and growth are more likely to follow as a result of meeting those underlying consumer needs.