What sampling method is characterized by drawing samples from easily accessible members?

Convenience sampling is a method where researchers select samples based on their accessibility and proximity to the researcher. This approach often involves using individuals who are readily available, making it a quick and easy way to gather data. For instance, a researcher might survey people at a nearby shopping mall simply because it is convenient to do so.

This method is particularly useful in exploratory research or when time, budget, and resources are limited, allowing the researcher to gather data quickly without extensive planning or logistical challenges. However, while convenience sampling can provide immediate insights, it may not always yield a representative sample of the wider population, potentially leading to biases.

Other methods, such as cluster sampling, involve dividing the population into groups and randomly selecting whole groups, which requires more planning and access to the entire population. Purposive sampling focuses on selecting individuals based on specific characteristics or criteria, while systematic sampling utilizes a predetermined interval for selection, both requiring a more structured approach than convenience sampling.