Which advantage is associated with a long product mix?

A long product mix refers to a company's range of product lines and offerings within those lines. One of the key advantages of having a long product mix is the potential for higher market share. By providing a diverse array of products, a company can cater to a wider variety of customer needs, preferences, and market segments. This diversity allows the company to attract more customers, satisfying broader consumer demands and increasing sales across different categories.

Moreover, a long product mix can create cross-selling opportunities, where consumers who buy one product may be encouraged to purchase complementary items from the same brand. This interconnectedness within the product lines can enhance customer loyalty and increase overall brand presence in the market, ultimately leading to a larger share of the market.

In contrast, the other options either inherently limit the market appeal or do not effectively leverage the benefits derived from having a diverse product mix.