Which branding strategy aims to convey the benefits of multiple products under a single name?

The chosen answer highlights the concept of family branding, which focuses on marketing multiple products under a unified brand name. This strategy leverages the strength and recognition of a single brand to promote various related products. By doing so, a company can create a cohesive image and message across its product lines, influencing consumers' perceptions positively and encouraging them to purchase new items under the established brand.

Family branding can enhance brand loyalty, as consumers who have had positive experiences with one product are more likely to trust and try others that fall under the same brand umbrella. This is particularly effective in industries where brand reputation is crucial, such as consumer goods and food products.

In contrast, individual branding, which assigns separate brand names to each product, can dilute brand equity and complicate customer recall. Co-branding involves a partnership between two brands to create a unique product, tapping into their combined strengths. Private branding refers to products manufactured by one company for sale under another company's brand, typically seen in retail, which does not focus on a family of products under a single name.

Therefore, the family branding strategy effectively communicates the benefits of various products via a common brand identity, making it a powerful approach in marketing and positioning.