Which factor does NOT typically influence the goals set by marketers?

Personal opinions do not generally influence the goals set by marketers because marketing goals should be based on objective factors that align with the overall business strategy and consumer demand. Effective marketing relies on data, market analysis, and understanding consumer behavior rather than individual perspectives.

In contrast, market opportunities, data analysis, and consumer needs are critical elements that shape marketing strategies and objectives. Market opportunities provide insights into where a company can gain a competitive edge or expand its reach. Data analysis offers a basis for understanding past performance and predicting future trends, allowing marketers to set realistic and achievable goals. Additionally, consumer needs directly inform what products or services to offer and how to position them in the market, ensuring that the marketing efforts are relevant and effective.