Which factor is NOT typically included in determinant factors influencing consumer choice?

Brand color is not typically considered a determinant factor that influences consumer choice in the same way as price, quality, and user demographics. Determinant factors are those that significantly impact a consumer's decision-making process and often include practical considerations such as the cost of a product, its perceived quality, and the characteristics of the target consumer segment, such as demographics.

Price plays a critical role as consumers often compare the cost of products to their budgets and assess value for money. Quality is essential as it can dictate consumer perception and satisfaction, influencing whether they choose a product over a competitor’s. User demographics also substantially influence choices, as they encompass various attributes like age, gender, income level, and education, which can profoundly affect preferences and buying patterns.

While brand color can create a certain atmosphere or emotional response and may play a supporting role in branding and marketing, it is generally not a core determinant factor driving purchase decisions in the same impactful way as the aforementioned elements. Thus, brand color is viewed as less critical in the context of what directly influences consumer choice.