Which is NOT a common feature of the maturity stage in the product life cycle?

In the maturity stage of the product life cycle, a product experiences a period where overall sales stabilize after a phase of growth. This stage is characterized by several key features. Minimal updates, while potentially true in some contexts, is not universally applicable as it implies that no improvements or changes are made, which is not the norm in a competitive market.

During the maturity stage, companies often focus on maintaining market share and addressing the needs of existing customers through various strategies. Sales stabilization occurs as the product reaches widespread acceptance, and efforts to bolster brand loyalty are critical, as established customers are pivotal for continued success. To remain competitive and to attract new customers, companies might also implement price reductions or strategic pricing adjustments.

Thus, while minimal updates might be true for some companies, many will pursue innovation or enhancements to keep their offerings relevant. This contrasts with the other options which represent common strategies employed during the maturity phase, making minimal updates the correct answer in this context.