Which of the following is a possible disadvantage of an alteration strategy?

An alteration strategy involves modifying a product, service, or brand to meet changing market demands or improve competitiveness. While there can be various benefits like improved customer satisfaction, increased product relevance, and expanded market reach, one significant possible disadvantage is the alienation of existing customers.

When a company alters its products or brand identity, it may not always align with what its current customers value or expect. For instance, loyal customers who have specific preferences may feel that the changes compromise the integrity of the brand they originally supported. This shift can lead to feelings of betrayal or confusion among these customers, causing them to disengage or switch to competitors who better meet their original preferences.

Ultimately, while alteration strategies can be effective for gaining new customers or responding to market trends, it's crucial for companies to assess how changes might impact their current customer base. Failing to consider existing customers’ needs and preferences can lead to significant challenges, including a loss of loyalty and sales.