Which of the following is NOT one of the five ways to position by attributes?

Positioning by attributes involves emphasizing specific characteristics of a product or service that help define it in the minds of consumers. This method typically includes the following approaches: quality, features, and benefits.

When considering the five ways to position by attributes, social media presence does not qualify as a direct product attribute. While a brand's presence on social media can influence consumer perceptions and create brand awareness, it is not an inherent characteristic of the product itself. Instead, social media presence is more about marketing channels and strategies rather than defining the core attributes of what the product offers.

In contrast, quality refers to the level of excellence or superiority of the product, features highlight specific functionalities or capabilities, and benefits illustrate the advantages or value that the consumer derives from using the product. These elements are fundamental to establishing a strong market position based on product attributes.