Which of the following is a benefit of an appropriate product mix?

An appropriate product mix enhances brand reputation by ensuring that a company offers a well-curated range of products that meet the needs and preferences of its target market. Companies that effectively manage their product mix can provide quality, variety, and innovation, all of which contribute to a positive image and perception among consumers. A strong brand reputation helps to foster customer loyalty, as consumers are more likely to trust and choose brands that they perceive as offering reliable and diverse products.

In contrast, increased production costs, market competition, and decreased customer retention are not benefits of an appropriate product mix. Increased production costs may arise from poorly managed or overly complex product mixes, while enhanced competition in the market can result from a lack of differentiation in product offerings. Additionally, a disorganized or ineffective product mix can lead to decreased customer retention, as consumers may not find products that satisfy their evolving preferences or needs.