Which of the following is considered a type of internal data?

Internal data refers to information that is generated within an organization and can include a wide range of data that the organization collects through its operations. Customer records specifically represent data that a company has accumulated regarding its interactions with customers, including purchase history, preferences, and contact information. This data is crucial for understanding customer behavior, segmenting the customer base, and tailoring marketing strategies accordingly.

In contrast, market research reports, industry publications, and competitor analysis involve information collected from external sources. Market research reports may provide insights gathered from surveys or analysis outside the organization, while industry publications share information about broader market trends and news relevant to the industry. Competitor analysis assesses the performance and strategies of rival businesses, often relying on external data and information available in the public domain. Therefore, customer records stand out as a clear example of internal data, since they are produced and maintained by the organization itself.