Which of the following would be considered an example of a product item?

Prepare for the Comprehensive Marketing Research, Data Collection, and Positioning Strategies Exam. Utilize flashcards and multiple choice questions with detailed explanations to enhance your understanding and readiness for the test.

A product item refers to a specific version or model of a product that is distinct and identifiable within a product line. In this context, a specific model of a smartphone represents a unique product that can be differentiated from other smartphones by its features, design, and specifications. For instance, a particular model might have a certain screen size, camera quality, or operating system, making it a tangible and distinct offering in the broader smartphone market.

The other choices do not define a product item. A category of product refers to a group of related products that share similar characteristics, but it does not point to a specific item. A brand’s target market focuses on the demographic or audience a company aims to reach, while a company’s marketing strategy outlines the plan for promoting its products and services. Neither of these options refers to a specific, individual product, which is why they do not qualify as examples of a product item. Thus, the correct answer is indeed a specific model of a smartphone.

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