Which of these is NOT a characteristic of effective marketing information?

Effective marketing information is essential for making informed decisions, and it is characterized by certain key attributes. One such characteristic is timeliness, which means the information must be current and available when needed to facilitate quick decision-making. This is crucial in the fast-paced world of marketing, where trends and consumer behaviors can shift rapidly.

Relevance is another critical characteristic; the information gathered must pertain to the specific marketing questions or issues at hand. If the data does not have a direct bearing on the marketing strategy being developed or evaluated, it can lead to misguided efforts and wasted resources.

Actionability is also vital. This means that the information should provide clear insights or recommendations that can guide marketing actions. Effective information is not just about having data; it also needs to inspire practical steps that stakeholders can take.

Inaccessibility, on the other hand, does not align with the principles of effective marketing information. Information that is inaccessible cannot be utilized for decision-making, thus counteracting the very purpose of gathering and analyzing marketing data. For marketing information to be effective, it must be easily accessible to stakeholders who need to employ it strategically.