Which strategy focuses on service quality or unique features?

The choice of positioning by service is correct because it emphasizes the importance of service quality or unique features as key differentiators in the market. This strategy is particularly relevant in industries where service plays a critical role in the customer experience, such as hospitality, health care, and financial services. By focusing on service quality, a brand can establish a reputation that resonates with consumers who prioritize exceptional service over other factors, such as price.

This approach often involves highlighting aspects like customer support, response times, personalized experiences, and additional services that enhance the core offering. Brands that utilize this strategy effectively can cultivate loyalty and satisfaction among their customers, which can result in repeat business and positive word-of-mouth referrals.

Other positioning strategies serve different purposes. For instance, price positioning mainly focuses on competitive pricing as the driving factor for attracting customers, which does not inherently concern service quality or unique features. Demographic positioning targets specific demographic groups based on age, gender, income, and other characteristics, which might not directly address how service quality or unique features define the offering. Product repositioning involves altering an existing product's appeal in the market, potentially to emphasize different benefits or features but does not specifically focus on service quality as the central theme. Thus, positioning by service specifically highlights the differentiation