Which type of branding allows for distinct identities for products?

Individual branding allows for distinct identities for products because it involves marketing each product under its own unique brand name and identity, rather than under a collective or family brand. This strategy is particularly beneficial for companies that offer a diverse range of products that cater to different market segments or target audiences. By establishing separate brand identities, firms can tailor their marketing strategies to the specific needs and preferences of each product's target market, fostering a stronger connection with consumers.

In contrast, family branding focuses on promoting a group of related products under the same brand name, which can sometimes dilute the uniqueness of individual products. Private branding is related to products sold under a retailer's label, often not allowing for distinct identities from the retailer’s overarching brand. Manufacturer branding, while it does create brand recognition, typically emphasizes the manufacturer's name rather than the unique identities of individual products.